Marketing Management - Sustainable marketing campaign for Virginia Essay

Marketing Management - Sustainable marketing campaign for Virginia Community Capital Inc - Essay Example The organization aims at fully aiding the weaker faction of the community by offering the housing loans and investments solutions for housing and community projects. This is a marginalized population and Virginia Community Capital Inc. is offering a solution to their economic woes. Through its numerous positions of jobs, VCC intends to create employment to the people of Virginia to reduce unemployment and social vices (VCC, 2014 p 24). VCC offers a financial solution to the people around and intend to change the face of Virginia through its diverse activities. Virginia Community Capital Inc as an organization intends to help the people of Virginia. As an organization, its primarily objective is to help the people within the boundaries of Virginia. It thus does not intend to reap from a community that host it but fully support them for the empowerment and growth of Virginia. Virginia as a state is large and hugely populated and VCC has identified this. To reach its targeted market, the organization has stratified its customers into groups. The groups that are highly prioritized are the most targeted customers of the organization (VCC, 2014 p 23). Virginia like any other metropolitan and urban society is divided into economic classes. The lower class is the most targeted one. Like in any other society, the lower class constitutes the greater part of the society. This is true of Virginia. The low class dominates Virginia and thus contributes to the GDP of Virginia negatively (Kotler, 2009 p.65). Most of these people are living in poverty. They hardly afford proper health care, proper education, better foods and other basic necessities of living. This factor has driven Virginia Community Capital Inc. towards them. Its major target is these people as it aims to empower them for their own development. Through the loans provided, such population is able to invest into housing, business