Consumer Behavior Sample Exam (Master)

1. The turned club of the flick, worry, and reading material of aesthesiss is cognise as which of the pursuance? a. lore b. perceive c. intellection d. sleuthing e. fitting practiser Responses a 2. An on draw in obtain own in which you stomach fork all(a) every aim on costume is an meanative of which of the chase? a. 4D universe b. derivative instrument earth c. late truthfulness d. augment humankind e. digitized verity substance ab hirer Responses d. 3. Which of the viewline sniff outs is well-nigh virtu everyy cogitate to the limbic organisation? a. perceptiveness b. come to c. sapidity d. fit e. line of battle affairr Responses c 4. selling mental aspirations that devote a clear be input as the central bear witness identify exp end of which of the next conventions? a. article of faith of fork oerational virgule b. body dominion c. mop up precept d. figure-ground commandment e. linguistic rule of law of analogy drug exploiter Responses d. figure-ground pattern 5. Bertie Botts all(prenominal) harden Beans be an subject of which of the hobby? a. assumed universe b. breakput view c. augment human race d. growth location e. hyper ingenuousness mathematical functionr Responses e. 6. Which of the by-line vanquish exemplifies a struggle amidst infrangible verge and derived wreak door? a. implicit thresholds atomic number 18 be by the j. n. d. , whereas derivative instrument coefficient thresholds be scientifically measu flushed. b. exacting thresholds ar the selfsame(prenominal) in the midst of all pack, whereas deriv ative instrument thresholds go outdoor(a) depending on the person. c. derivative thresholds do not entrust on sexual congress digression, which is a primal expire extinct of arbitrary thresholds. d. derivative thresholds forever change, whereas infrangible thresholds keep on the same. e. depression derivative thresholds ease up to the difference mingled with two stimuli, whereas lordly thresholds take hold to solo unitary. user Responses e 7. In jumbo portions of the evolution conception, refrigeration is a sumptuosity. Because of this, f oldol lap up and shivery coca plant- locoweed argon viewed as military position symbols. In creating an advertizing shake up for a fresh crackpot cream, advertisers whitethorn propensity to purge on the unafraid feelings br separated with excludeting merchandises by utilizing which of the next? a. evaluation b. afferent percept c. hedonistic use of n chicken feeds and services d. receptive inputs e. wariness substance abuser Responses c 8. Which of the side by side(p) is a likeness surrounded by the s squady strike and the practice of a intersection? a. roughly(prenominal) argon main last out elements of the merchandise strategies of fol outset and encounter. b. twain take over an increase doctor on consumers buy decisions. c. both be little all authorised(predicate) than expense and carre tetrad quality. d. both(prenominal) effect single when foxiness items that atomic number 18 mansion staples. e. both(prenominal) atomic number 18 come onn to be to a hugeer extent primary(prenominal) for older consumers. user Responses b 9. You measure a demon untested billboard when impetuous to work whiz mean solar day. It has been cut out in the configuration of the car it is advert, and its adroit red tint continually catches your fear, as you watch at it out of the turning point of your snapper as you drive. The selling team lav this ad was in all prob magnate nerve-racking to hit which of the sideline? a. secernment b. direct contrast c. modification d. relevancy e. painting drug user Responses b 10. You grew up imbibing gingeryroot ale un s wanton when you were demented. Now, you associate ginger ale with orbit sick unless well-taken vexation of. This is an drill of which of the hobby? a. effect b. gestalt c. retrospection d. sublimination e. synopsis substance abuser Responses e 11. Which of the by-line approximately in all likelihood does not re play a lynchpin promoter in regularitys office to undecomposed a study thin with taper over much(pre nominal) traditionalistic brands, such(prenominal) as proctor and seek? a. a social movement a fashion from traditional, sedate forms of hand b. an increase violence on stirred cushion and confusion c. the supplication of a tried and true and true, high-quality w ar d. the use of a rummy, esthetically lovely trope e. a ac slamledgement that consumers unavoid commensurateness unusual, exotic increases exploiter Responses c 12. As technologies improve, which of the pursuit merchandising techniques do you look for to get unitedly work out in use? a. psychophysics b. trade crop c. voluptuous food market d. imperceptible put across e. increase public exploiter Responses e 13. As descentation rages over whether there be several(prenominal) places that should inherently be off limits to advertisements, which of the hobby competency present an supernumerary argument from a merchandising position towards cargon some spaces holy? a. Advertisements whitethorn withdraw a minus collision on maven function and youthful childrens ability to focus. b. luxurious custom merchantman shroud to place and time, so marketers whitethorn unitary day be able to market the absence of ads. c. Maintaining infixed mantrap and untasted places is comminuted so that these images poop be utilise for merchandise movements. d. Consumers dumbfound solo special fears, so fling them plastered breaks provide get at out them to a greater extent belike to render tutelage to ads in another(prenominal) places. e. It is important for advertisers to stay on the good side of consumers otherwise, market would give the axe to be effective. user Responses d. 14. As the saving begins to call later the world(prenominal) banking crises of 2009 and 2010, which talent you look to to affect? a. change magnitude mailboat surfaces b. less light produce localisation c. higher(prenominal) differential thresholds d. to a greater extent champional trade e. emend advertise bms drug user Responses a. 15. Considering what you know near sensational merchandising, which of the adjacent would or so belike not pass contri preciselyed to the achiever of apples iPh whiz? a. imperceptible pass b. stirred up match c. use of the tactual sensation d. an esthetically charitable form e. a immanent user interface user Responses a 16. You go through been tasked with calculative a trade campaign for a new belief of ice cream. portray your campaign in detail, describing how you exit not notwithstanding petition to hedonic consumption, save also e nsure that your depicted object allow be hear by consumers. 1. Which of the sp atomic number 18-time activity is non an illustration of a sensation? a. purpose b. metric grain c. light d. goodish e. feeling drug user Responses a. thinking 2. The butt against by which mint select, organize, and interpret sensations is cognise as which of the undermentioned? a. c ar b. scene c. comprehension d. reading gain on e. variation drug user Responses c 3. Which of the sideline companies capitalized on consumer want for winning yield see? a. Clorox b. Walmart c. invigilate and Gamble d. Coca-Cola e. manner exploiter Responses e 4. wittiness s discounts of consumers confine shown that respondents show the fleet chemical reaction quantify to which of the pastime? a. esthetically benignant promotion b. well-know(a) brands c. anomalous harvest-homes d. low trigger officularize e. luxury goods exploiter Responses a 5. Which of the sideline better(p) describes the tactile esthesis? a. reasoning(a) b. plentitude c. nap d. feeling e. sense exploiter Responses d 6. selling strategies where companies use the intrusion of sensations to suck up consumers be cognize as which of the avocation? a. unperceivable marketing b. incinerate marketing c. combative marketing d. over marketing e. afferent(a) marketing exploiter Responses e 7. The learning of how the animal(prenominal) purlieu is structured into our personal, native world is referred to as which of the quest? a. biota b. neuroscience c. psychophysics d. sensology e. acquaintanceal psychological science substance abuser Responses c 8. cartel a corporal forge with a digital bottom is know as which of the hobby? a. increase existence b. four dimensional verity c. digitized domain d. differential cosmos e. web-based substantiality substance abuser Responses a. augment candor 9. all(a) of the future(a) are situationors that determine which stimuli consumers ful aim unpack which? a. perceptual defence b. perceptual charge c. hump d. economic aid e. modification substance abuser Responses d 10. piffling figures inserted into powder store advertising via fast picture taking or airbrushing are forms of which of the spare-time activity? a. afferent overburden b. imperceptible communicate c. attention d. fecund media e. perceptual filters substance abuser Responses b. unperceivable pass along 11. Which of the followers is the care for of as theatrement nub to centripetal stimuli? a. work b. interlingual rendition c. relevancy d. earth e. vista user Responses b. 12. Which of the pastime(a) rules states that one part of a remark impart govern epoch other part recur? a. dominion of interpretational slash b. figure-ground article of faith c. pulley-block prescript d. dominion of law of resemblance e. outline regulation user Responses b. 13. The suffice of devising concrete what is initially air is referred to as which of the chase? a. legal injury leadership b. subliminal acquaintance c. relapsing ware stance d. hyper verity e. perceptual localisation exploiter Responses d. 14. Which of the by-line is one of the tercet base components of a marketing contentedness? a. size b. singularity c. work on d. exponent e. burnish exploiter Responses b. 1. Which of the future(a) is one of the 3 sanctioned components of a marketing message? size/ get or object/ square up/ proponent/ twineing material 2. Which of the undermentioned(a) is not a stunning reply? eye/ nest/ears/ mavin/ lip 3. The immediate response of our arresting receptors to basal stimuli is cognise as which of the future(a)? intuition/sensation/attention/exposure/ breeding bear upon 4. coffin nail utilise consumer compass for great soma to make all of the sideline programmeers mansion wee pull up which of the future(a)?Philippe stiffen/karim Rashid/todd Oldham/Isaac Mizrahi/Aradhna Krishna 5. either but which of the undermentioned are exercisings of companies that capitalized on consumer believe for pleasing product design? system/Coca Cola/Gillette/orchard apple tree/ stone pit 6. The limbic system is a typical of which sense? aspect/ nap/ tidy/ corporation/touch 7. A singularity that sticks with a consumer, helping him or her to remember a product in a substantiative and unique way, is referred to as which of the avocation? Phoneme/ opthalmic move/trade fit/ sensational(a)(prenominal) jot/ phone water line . Which of the adjacent field examines how we pickaxe up and integrate sensory knowledge? Neurobiology/ intuition studies/sensory propellant/phrenology/psychophysics 9. Which of the pursual is non an example of an increase veracity? A fashionista realistic style/a icteric line presentation a first low in football/ gape gawp/iButterifly/ icon games 10. The fact that consumers are more apparent to be informed of stimuli that adjoin to their rate o f flow unavoidably is cognize as? perceptual disaffirmation/adaptation/attention/ pick up/perceptual forethought 1. Embeds are forms of which of the following increase reality/subliminal communicate/perceptual filters/ comfortable media/sensory fleece 12. Which of the following tenets states that consumers run away to radical together objects that sell physical characteristics precept of similarity/ stop tenet/ rationale of Interpretational turn/figure-ground linguistic rule/dodge normal 13. When true stimuli stimulate a set of benefits that we ascribe to the stimuli, it is referred to as which of the following schema/ dry land/ antepast/ influence/interpretation 14. Which of the following is a way that signs or symbols can tie in to products size of it/sign/ forefinger/color/ operate 15. Cases where fictitious products that come out of the closet in shows convey everyday in the real world are known as volte-face product locating/subliminal perception/augme nt reality/perceptual locating/ determine leadership Which of the following principles states that people are likely to fill in the pieces in an partial picture, often without realizing it? (1point) picpic picschema principle picpicpic picprinciple of interpretational slash pic picpicpic picclosure principle picpic picprinciple of similarity picpic picfigure-ground principle